Michael B. Siegel, MD
Professor, Community Health Sciences

Michael is a physician who completed his residency in Preventive Medicine at the UC Berkeley School of Public Health and trained in epidemiology for two years at the Centers for Disease Control and Prevention in Atlanta before coming to Boston. His primary research interests are in the areas of tobacco control, alcohol use, and firearm violence. His tobacco work has focused on secondhand smoke health effects, exposure, and policies, cigarette advertising and marketing practices and their effects on youths, and evaluation of tobacco control policies and their impact on youth and adult smoking behavior. His alcohol research has focused on the impact of brand-specific alcohol advertising on youth drinking behavior. His firearm research focuses on the effect of state firearm laws on gun violence rates at the state level. His primary teaching is in the areas of mass communication, marketing, and public health advocacy. He is co-author of a book, entitled “Marketing Public Health: Strategies to Promote Social Change,” that grew out of his teaching experience at the School. He has been active in promoting smoke-free bar and restaurant policies throughout the country and has served as an expert witness in several major tobacco litigation cases.


  • Yale University, MD
  • University of California, Berkeley, MPH
  • Brown University, BA

Classes Taught

  • SPHSB860
  • SPHSB940

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Greg Troutman

General Counsel at Kentucky Smoke Free Association

Greg Troutman is the managing member of Troutman Law Office, PLLC. in Louisville, KY. Greg holds undergraduate and law degrees from the University of Louisville and a Masters of Laws in Taxation from Boston University School of Law. Greg has more than 20 years’ experience in commercial litigation and transactional matters. Greg became involved in representing interests in the e-vapor industry in 2013, and presently provides litigation, transactional and consulting services to both e-liquid manufacturers and retailers throughout the United States. Greg was the lead attorney in the Legato Vapors case which challenged the well-publicized 2015 and 2016 Indiana regulations. Greg has also consulted in the pending GoodCat case in Indiana and the Right to be Smoke Free Coalition case which challenges the FDA Deeming Rule. Greg has been active in e-vapor industry advocacy, and was instrumental in creating the Kentucky Smoke Free Association (the e-vapor retail trade association in Kentucky) and serves as its general counsel.

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Julie Woessner, Director of National Policy: 

graduated from Duke University School of Law in 1986. Ms. Woessner, a retired lawyer, has been involved in tobacco harm reduction advocacy since early 2009 and has been an active member of CASAA since its inception. She was appointed to serve on CASAA’s Board of Directors in 2012 and was elected to serve as its Legislative Director in 2013, President of the Board 2014-2018, and served as Executive Director from 2014 to 2017 before assuming her role as Director of National Policy.

Those of you who have been with CASAA for a while or even a part of the e-cigarette community will know (and love and respect) Julie!

Yeah, we know what you are all thinking, because we were thinking it, too – “It’s about time!”

CASAA is thrilled to have Julie officially aboard and is looking forward to the benefits of her knowledge, insight and guidance.

Welcome to the board of directors, Julie! (We’ll unlock the door and let you out eventually!)

On February 10, 2013, CASAA launched its  Research Fund to support scientific research work that furthers its mission to protect access to, and educate consumers about, smoke-free alternatives and tobacco harm reduction (THR). CASAA provided seed money for these research efforts by by transferring $4,000 of CASAA’s general funds to the Research Fund. Concurrently with CASAA’s announcement of its Research Fund, we announced our first fundraiser, setting a goal of $15,000. CASAA was humbled by the community’s response, and we not only met our goal, but exceeded it in the space of less than a week.

“This is an incredible honor, and I am humbled (and more than a bit embarrassed) to be singled out for what has been a group effort. Frankly, everything CASAA does is a group effort, and our effectiveness depends on the support and active involvement of not only CASAA leadership, but also—and most importantly—CASAA’s membership. ❤

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April Meyers, President 

April Meyers is the owner of Northeast Vapor Supplies, LLC located in Connecticut and has been in the business since 2012. Her company has one retail store and manufactures three E-Liquid lines sold throughout the country; New Direction, Rebel Liquids and Thrifty Vapors.

April’s background is in the corporate business world. She began her career managing logistics and staffing for large trade shows, then became an analyst for a consumer ratings company, and finished as a financials communications professional for a global conglomerate.

An entrepreneur at heart, she left the corporate world and launched her retail vapor store with her husband. She has been actively engaged in advocacy since the beginning and ultimately helped to pull other Connecticut companies together to fight for their businesses. She served as a co-president for the Connecticut SFATA chapter until she took her role as our organization’s President of the Board of Directors.  This is Meyer’s second term as Board President.  She will serve a two year term ending in December, 2019.


SFATA is a national trade association of businesses that work in, or in service of, the vapor products industry.  Our members represent the utmost excellence found in the American vapor marketplace and must agree to uphold SFATA Principles as a condition of membership.  

Prospective members should read the Statement of Principles and consider if SFATA is a proper fit for their own business model and personal philosophy on business *prior to applying for membership.  

*Application for SFATA membership implies agreement with the Principles below and will be the standard by which all members must conduct business to continue to participate in the trade association.

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Mindy Wuenschell, North Guide Solutions
Operations Manager

Mindy Wuenschell has been with North Guide Solutions since 2016, researching and consulting on FDA regulations and State regulations. She is a certified lead auditor in ISO 9001:2015 and an aerospace certified lead auditor in AS9100: Rev D.   

Facility Registration

Manufacturer registration and product listing with the FDA. 
This registration of product must be done every 6 months to maintain compliance for FDA. Program available to manufacturers and brand owners. 

Ingredient Listing

Register Formulation with FDA
North Guide understand the need for confidentiality and will make every effort to making you feel safe and secure leaving your formula with trusted professionals.

Health Document Submissions

Import Health Documentation into FDA
Whether you do or do not have this documentation. The product must be submitted to the FDA.


Pre-Market Tobacco Application
Vape products have now been given a 5 year timeline to complete this application. Currently, there are safe guards that will allow your company to start testing and collecting data today.


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Public Health Education


In 1988 Goerlitz’s brother was diagnosed with cancer after which Goerlitz publicly quit smoking at the ‘Great American Smokeout‘ in November of that year. At this point he became involved with the anti smoking movement and toured schools and colleges worldwide. He shared his story throughout North America, Taiwan, Japan and Sweden. Goerlitz was honoured by the World Health Organisation in 1989 with a medal of honour and also worked with The American Cancer Society, The American Lung Association and The American Heart Association.



In 1999 Goerlitz published his story with Gary LaForest in a book titled “Before The Smokescreen” with Gladstone Publishing. The book recounts how and why Goerlitz began his 23 year long three and a half pack a day addiction to tobacco. In addition he gives the reader a behind the scenes look at how his ads for the tobacco industry were made and reviews his award-winning educational program for young people.


David Goerlitz (born April 15, 1950) is an American actor, writer, educator and a male model. He is best known as the “Winston Man”, appearing in advertising for Winston cigarettes for 8 years in the 1980s.

Goerlitz publicly quit smoking and joined the anti smoking movement condemning tobacco industry advertising for which he testified to Congress in 1989. After 20 years of international public speaking and education Goerlitz became disillusioned with the anti smoking movement in 2007. He then became an advocate for the vaping industry and in 2016 starred in the documentary film A Billion Lives

Early life

Goerlitz was the youngest of 3 boys, his father was a Baptist preacher. Goerlitz stated in a 2016 article “we moved 14 times in 6 years and every state we went to was different”. He started smoking at the age of thirteen and continued until the age of 38 although struggled for many years to give up completely.


Goerlitz began modelling at the age of 29 and after a callback in 1980 was employed by R.J. Reynold’s Tobacco Company as the “Winston Man”. Goerlitz was featured in 42 advertisements for Winston cigarettes, including the ‘Search and Rescue’ advertisement series, for which he was America’s most-photographed person on cigarette advertisements. The marketing series moved Winston cigarettes from number 4 to number 2 in worldwide sales.


Vaping Advocacy

2007-Present Day

Goerlitz became disillusioned with the anti smoking movement and controversially spoke out about his views on the anti smoking industry, government and the tobacco industry. He has been publicly advocating for tobacco harm reduction through the use of vaping products in media since 2007, giving interviews on a number of online platforms.



A Billion Lives


In 2016 Goerlitz was featured in the award-winning documentary film A Billion Lives directed and narrated by Aaron Biebert and distributed by the production company Attention Era Media. In the film Goerlitz discusses his previous role in fighting the tobacco industry and his efforts in the vaping community.

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Mark Anton has been involved in the vapor industry since 2008 and is CEO and founder of What A Smoke, LLC an e-cig and vapor device manufacturer and distributor. Mark also served as a principal investigator on a government contract to develop a standardized e-cigarette for research. In addition to his work with SFATA, Mr. Anton serves as Legislative Director for federal matters for the New Jersey Vapor Rights Coalition (NJVRC) which represents retailers in his home state. Mark is passionate about the industry and has testified before the FDA on vapor matters and works with multiple associations to promote the vapor space before legislative bodies. Anton served nearly two terms on the SFATA Board of Directors prior to assuming his role as Executive Director; a significant portion of his tenure in the role of Vice-President. 

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